Internet Strategy
In the late 1990′s the mantra was “If we build a website they will come”. That’s no longer true.
In the late 2000′s the mantra was “We need a blog”. That’s not necessarily true.
What should have been and always will be the best mantra is “Without an Internet strategy, our online presence will fail to be effective.”
There are a lot of ways to build an online presence. Traditional websites, blogs, micro-sites, micro-blogs, portals, relational hubs, e-commerce, collaboration sites, you name it! Today there are so many tools at our disposal that it can be difficult to be … Continue Reading




