Orangejack

I finished a great book earlier this week that I think you might benefit from. It’s from one of my favorite authors, marketers, and thinkers of our day, Seth Godin. The book has quite the title: Meatball Sundae: Is Your Marketing out of Sync? I certainly had a few stares and curious looks as I carried it around.

But the book is great for anyone wanting to learn about Social Media and what new marketing looks like. Marketing changes and Seth’s premise is that … Continue Reading

When my wife and I were thinking through a tag line for our small business, Orangejack LLC, we had several options that didn’t stick.  In case you weren’t aware, this is the tag line we are currently using:

• Improving your business online

A few that didn’t pass were:

• Improving your online business
• Helping you use the web well
• Web Strategy for small businesses
• Consulting & Training for Internet Strategy , Marketing, & Blogging

The last one actually is the title of the homepage as it’s a bit more descriptive than the others.  The first one is interesting because the order of the last two words changes everything.  … Continue Reading

Google is the most popular search engine on the Internet. But you probably didn’t need me to tell you that. According to April 2008 stats, Google is used by about 60% of US Internet searches (Yahoo is #2 around 20% and MSN around 10%, AOL and Ask are about 5% each). They maintain their huge lead because they return the most relevant results for a search. If they didn’t, we’d use a different search engine. So how does Google do it? … Continue Reading

The following is taken from an email I recently wrote and I liked it so much I wanted to share it with you too:
In basic economy, the role of marketing is to connect a service or product with a person who needs or wants that offering. Over time the way marketers share the offerings has changed.

The best example of this is with television commercials. In the 1940s and 50s the actors on the show would talk to the viewing audience … Continue Reading