Orangejack

Perhaps you’ve heard about Social Media but haven’t signed up to participate on any of the sites yet thinking they are all for kids with too much time on their hands.  Well let me share with you one of the more useful websites you can start with for your entry into social media: LinkedIN.

LinkedIN is a professional network.  It’s like a networking event you attend but this is all online.  They state:
Our mission is to help you be more effective in your daily work and open doors to … Continue Reading

Brilliant marketing idea

Earlier this week a book was released called The Word of Mouth Manual: Volume II by Dave Balter. I finished it this morning and I have to say that it was a good read.  If you are looking for examples of how Word of Mouth has worked for various companies and individuals, it’s worth the read.

One of the more compelling stories that I enjoyed was that of Casey Kasem.   He was the first to capatialize and catapult the idea of a … Continue Reading

I found this posting the other day on a job board.  Someone needs some social media marketing press so they want to hire someone to “write authentic comments” on blogs.  I’ve highlighted the parts that make this so ironic.

Right.  Not the way you want be online and authentic.  You really don’t have to pay someone to write inauthentic comments and tell them to make sure it’s all positive if you have a good video.

Comments on a blog should contribute to the conversation, not be abused.

There are all types of websites and many different ways to evaluate if a site is “good” or not. It’s a subjective idea that can be measured objectively. But measurements only work if you know what you are aiming for.
A good website balances between visitors finding what visitors are looking for and visitors finding what authors want visitors to find.
The following components give you the path to begin your plan for building a “good” website.

Audience
Identifying your web audience is crucial to almost every decision you make for the site. The more focused and narrow the audience is … Continue Reading

If you like Africa and African animals and such, you must follow the Mara Triangle blog.

Even if you don’t like this stuff, you’ve got to be impressed with this. It’s run by Joseph Kimojino, Maasai tribesman in Kenya’s Masai Mara preserve (part of the Serengeti National Park). His job is to protect the wildlife, defend against poachers, and raise money for Preserve.

So he blogs about it.

And he uploads incredible photos to … Continue Reading

There are different approaches to creating an effective plan for a website. Though there is a lot more to it than what is below, I thought I’d provide a short exercise you can try by working through the “Five Ws (and one H)” questions:

Who?
Who do you want to come to your website? Research as much as you can and visualize your typical visitor.

What?
What do you want your visitors to do when they come to the site?  Make that goal easy for the visitor to complete.

When?
When and how often do you expect visitors to come to the … Continue Reading

There are certainly many options to advertising your website.  This is one way Google does it in Russia: Google Spending $250k/month On Outdoor Ads In Russia

When we were looking for a bank to do business with when opening up Orangejack LLC, I stopped by a few local banks to inquire about their services. Let me tell you about how I visited three banks and because of one factor my decision was simple.

On the second day of checking out banks (I’ll get to the first day in a moment) I had two local banks within very short driving distances I wanted to visit. I went to the first bank and met a customer service representative who I suppose is there to help … Continue Reading

What do you do when you are trying to decide between two similar products or services? I would suspect you are like me and you’ll put the options side by side to compare the features and price. We place value on each feature and if you’re lucky, you can even try them out for free to see what you think.

I found myself in this process evaluating two different free time tracking websites to help me stay organized when working on several different projects. SlimTimer.com offers a great, free, and simple time tracking with a … Continue Reading