Orangejack LLC

We’re proud to announce that we’ve put most of the finishing touches on a new partnership with Orangejack LLC.  Williams Technology Solutions (WTS) is based near Greenville, SC and has served clients all across North America.

Williams Technology Solutions (WTS) is a professional management consulting partner that provides your business with the computer tools necessary to increase your productivity.  We help you determine your business management needs, offer solutions, installation, training, and personalized service.

The Customer Relationship Management software of expertise for WTS is Tigerpaw CRM+ with custom integration with accounting packages such as QuickBooks, Peachtree, and Avalara.

We did a full redesign of their website not just for aesthetic reasons (see comparison), but the ultimate goal of better search engine results.  With the old design, the site didn’t have any significant search results.  Within a couple of weeks from our soft launch, the site was preforming very well for some of their important keywords.  The one I’m most proud of is WTS is currently holding the #1 spot in Google for “Tigerpaw Consulting” (and also “tiger paw consulting” as Google wondered).

We used Wordpress.org to build the site though the client, at this point, doesn’t want to ‘blog’.  Instead, we re-purposed the blog section to release articles previously written.  Doing it this way creates a process that WTS can use in the future to easily post new articles or begin to write updates.

If you’re in need of getting a better handle of your business contacts, contact WTS Consulting and tell them Orangejack sent you!

Full disclosure: WTS Consulting is owned and operated by my dad, Bob Williams.

One of our favorite TV shows is The Deadliest Catch on Discovery Channel. It’s a show about several crab boat captains in Alaska’s Bearing Sea as they go out fishing for crab (or is that just crabbing?).

It’s a fascinating show to watch mostly because I never expected to see real compelling stories of crabbers. Boy was I wrong!

All that to say that tonight I watched a video of Captian Sig talking about how all the boats are competing but they are a tight community. He also talks about the viral effect of how popular the show has become.

Folks, I submit to you that if you take what Capt Sig says and apply it to the web, you have a fine example of what social media is all about.

Oh, did I mention I got to meet Capt Sig at EPCOT earlier this week? Cool.

When coming up with an ad campaign for FedEx Kinko’s, the innovative minds at advertising agency BBDO were inspired by the streets of New York. The agency installed oversized bottles of correction fluid, highlighters, and, in one case, an office lamp, on the city’s busy thoroughfares for a couple of days earlier this year.

Plenty more from Toxel.com’s 24 Unforgettable Advertisements.

A bit of a different post today — it’s for listening, not reading! I’ve been playing with a service called Utterz where you call a phone number then talk. I call and it records and sends it to my Utterz profile.

So yesterday I was driving and wanted to share with you the intensity of billboard advertisement in a stretch of the Beach Line from the Orlando airport out towards the attractions. Listen below…

Orlando Billboard Marketing

You can’t do social media marketing if you’re not going to be social in the different medias.

Social media is a great way to communicate with a lot of like-minded people.  There’s a reason the early mega-networks like MySpace and Facebook call your connections “Friends”.

Sure you can use different social media websites for marketing but the key to it all is first being social.  If you approach these communities as a marketer first, you will be seen as inauthentic and wanting to sell something.  However, if you approach it as a social human who wants to interact in life and participate in the conversation, you stand a greater chance of success.

So if you want to enter into social media marketing, please remember that the key word in the phrase is social.

In honor of today being Independence Day in the US, I decided to “rewrite” or update the Declaration of Independence. It was a great and eye-opening experience to dig into that document deeper and try and update it for today. I really learned a lot about it. I tried to keep the document true to it’s nature and tone, just a little more modernized in its language. It’s over on my personal blog. Enjoy.

Great satire! Enjoy the holiday weekend!

YouTube: The Onion: All Online Data Lost After Internet Crash

Yesterday I suggested you start your social media with LinkedIN. Today I found a new video released explaining LinkedIN! See if this helps…

YouTube - What is LinkedIn?