Orangejack

Are you new to social media but don’t know where to start?  We can help.

We have just published a free eBook: Getting Started with Social Media. This eBook is written as a guide or checklist to get yourself or your small business started with social media.  This is your starting point.  Also included is a handy chart you can print and use to fill in your various social media profile information to have on file.

Please head over to our eBook page (we hope to have more there in the future!) to download, read, and distribute the eBook … Continue Reading

I have been invited to give a short presentation this Thursday, Aug 28, at Coffee Club Orlando.  I’ve attended this local networking event a couple times each month most of the year.  It has become my favorite local networking event because it’s a great place to meet and talk with other small business owners in Orlando.

This week I’ll be talking about “Social Media and You”.  If you are in the area, why don’t you stop by?  There are usually anywhere from 60-100 folks there every week.

And besides, if … Continue Reading

Tropical Storm Fay is on her way to Orlando (ahem! home of Orangejack LLC) so we’re paying attention.

It’s been a hobby of mine tracking and keeping up with tropical storms and hurricanes.  I’ve been writing about it on my personal blog in the Hurricane category of rob’s place.

But that’s not the only place social media around this storm is happening.  Twitter has been buzzing about Fay.  I set up a Hurricane room on FriendFeed that allows us to automatically import updates and allows members to comment, discuss, and share links.  There are plenty of … Continue Reading

YouTube – Delta’s New In-flight Safety Video

Within the last 6 months, Delta Airlines released a new in-flight safety video. Although it’s better than the previous one, it’s still the video they show to several millions of people and is ignored by most of those millions on the plane.

However, Delta did something interesting when their new video was ready: they put it on YouTube. Within half a year it’s been viewed over 1 Million times and has over 1200 comments.

They announced it on the … Continue Reading

I’ve been on Facebook for a couple years now and have gone back and forth with my opinion of it.  One of the things I liked about it at first was the ability to connect with friends quickly and easily.  I also liked that it had a clean look to the layout.

Later Facebook allowed 3rd-party applications to be added and we saw a crazy explosion of individuality expressed on profile pages.  They were becoming cluttered, long, and a bit unwieldy. I began to drift away from using it … Continue Reading

My online presence has shifted and changed over time.  It seems to always be changing — and that’s not necessarily a bad thing either.  Let me walk you through how I’ve been online (my personal brand) and the changes that have taken place.  I’ve observed some fundamental shifts and I think it’s worth sharing.

August 2001 – Created a Website

It was time to venture onto the web full-time.  I had been online in chat rooms and discussion boards, but not my own brand anywhere.  So in August I registered this domain name – orangejack.com.  The short version of why that name … Continue Reading