Orangejack

We’re in the holiday spirit here at Orangejack and we want to wish you a Merry Noel!

We’ll be taking a bit of a break to spend time with family in the Greenville, SC area but will continue to publish and share stuff on various social media websites. I encourage you to stay tuned to the Orangejack Lifestream as it’s there you’ll see the latest I’m sharing and publishing (like status updates, photos, videos, blog entries, funny/interesting articles I find).

In the meantime, … Continue Reading

Robert Croll is a professor at Full Sail University here in Orlando teaching Internet Marketing.  Last week I sat down with Robert to create a short audio interview as part of his course.  His students get to listen to me answer some of Robert’s questions like:

• What are some examples of orginizations who have used social media effectively?
• What has and will work with social media marketing for small businesses?
• How effective is it for companies to monitor and respond to others online (both postive and negative)?
• What is my opinoin on the effectiveness of Facebook advertisements?
• What is the future for businesses in … Continue Reading
  

Nick Pitsch is working towards a Management degree and is taking “Marketing for Managers” as a required course for his degree.  He had an assignment to interview a marketing professional and was referred to me.  It was fun doing this interview with him.  His writeup was nice (I’m sure he’ll get an A+ for it!) and he agreed to allow me to share part of the interview with you.  I share it with you in hopes you might catch some of my vision for Internet strategy as it pertains to marketing.
Mr. Rob Williams is the owner of Orangejack.com.  He … Continue Reading

Today I decided to record some of my thoughts on the status quo, tradition, and cliches. Believe it or not, they are all similar – they all need to be challenged. But, there’s a reason why they are what they are, and that’s not necessarily a bad thing. So when do you challenge the status quo?

This came back to my mind recently after finishing Seth Godin’s book Tribes where he says that leaders challenge the status quo. In my audio thoughts, I push back just a little…. Continue Reading