Orangejack

Pew Internet & American Life Project released a report Feb 12: Twitter and status updating.  Some really interesting numbers and demographics came out of it (that shouldn’t be all that surprising):

Growth of Microblogging American Adults 

• 6% in May 2008  (used Twitter, status updates, etc)
• 9% in November 2008
• 11% in December 2008

Ages of People Using Twitter

• 19% online adults aged 18-24 (use Twitter, status updates, etc)
• 20% online adults aged 25-34
• 10% online adults aged 35-44
• 5% or less for online adults over 45

Median ages for some social media sites:

• 26 years old for Facebook
• 27 years … Continue Reading
  

If you haven’t heard all the hub-bub this week about how Facebook has changed their Terms of Service, then let me point you to an article from The Consumerist: Facebook’s New Terms Of Service: “We Can Do Anything We Want With Your Content. Forever.”

Another great recap of what’s going on was provided by Ignite Social Media’s article All Your Face Are Belong To Us – Facebook’s Terms of Service.

In short, if you publish anything to Facebook, they have the right to keep that content and use it as they please.

And this … Continue Reading

Last week I attended several events where at least one issue has come up over and over and it’s in regards to how businesses and people interact with each other. B2B and B2C are really P2P. Translated: Business to business and business to customer are really people to people interactions. I’ve bolded these themes from my notes from these events.

First was an Atlanta conference called SoCon’09.  

“SoCon09″ photo by hyku

It was a gathering of about 325 folks, mostly in the area, who all are either social media practitioners or want … Continue Reading

I couldn’t put it better myself so I’ll just quote from this article: Smashing Magazine: 10 Harsh Truths About Corporate Websites:
5. You Are Wasting Money On Social Networking

I find it encouraging that website managers increasingly recognize that a Web strategy is more than running a website. They are beginning to use tools such as Twitter, Facebook and YouTube to increase their reach and engage with new audiences. However, although they are using these tools, too often they do so ineffectively. Tweeting on a corporate account or posting sales demonstrations on YouTube misses the essence of social networking.
Social networking is … Continue Reading

You may not be on twitter nor feel like you necessarily need to be, but I’m sure by now you know it’s a communications format/service that is growing. You might just be interested to see who in Congress is on Twitter and trying to be on the cutting edge with their communications. Remember, just because someone is on twitter doesn’t mean they know how to use it well; it’s pointless without a communications plan and strategy.

Would you believe it if I told you:

 
 
• Women make up 56.2% of Facebook users
• 25% of U.S. Facebook users are over the age of 35
• 45% of U.S. users are over the age of 26
• Teenagers only account for 12% of Facebook users

I bet you thought Facebook was for kids, didn’t you? (at least someone I talked to the other day thought so despite my attempt to enlighten him)  

Mabye that’s why they are allowing more teens to join.

Andy Beal the Marketing Pilgrim pointed me to these stats.