* You are viewing the archive for March, 2009

Create a Movement Using Social Media

Some weekend humor:

You’ve got an idea and boundless energy. Turn your dream of making a difference into reality by using social networks to spread the word.

Hulu – How To Create a Grassroots Movement Using Social-Networking Sites

Facebook Page

Facebook continues to change and grow. Recently they made a lot of changes to the Page feature where brands can create a page and people become fans.  It’s similar to a Group in Facebook, but there are some differences.

Orangejack Fan Page in Facebook

For starters, Pages are public and therefore index-able by Google and other search engines while Groups are not. While Groups allow members to invite others, Pages allow the administrators to email the fans of the page. Additionally, Page activity shows up in a fan’s Facebook home page News Feed.

Those are the … Continue Reading

Facebook Keeps Changing, Facebookies Don’t Want To

Social Networks are big. How popular have social networks become? Social Nets and Blogs More Popular Than E-Mail!

Facebook is the current leader in social media life. It recently passed MySpace as the most visited social media site. For comparison, I put also included Digg, LinkedIN, and Twitter on the graph below


 
One of the reasons they keep growing is that they keep making changes to who gets to be in the community, what they can do, and how they interact with the site and others. They don’t always … Continue Reading

Twitter has Email Equivalents

I’ve been thinking about a way to think of Twitter in a way that most people could relate:
Twitter is like an email with a no subject line and a short statement in the body.
As you probably know, you only get 140 characters to publish something on Twitter and that’s all you get.  It’s a statement where you share something.

2009-03-16_124817Twitter allows people to direct their updates to particular people as well as all people (Twitter is public), and tag their messages for certain subjects just like email:

Other People’s Posts

There’s been a lot of great content online lately and I thought I’d just take a moment to share some of the highlights…

  • How To Handle Negative Blog Comments: “Negative comments make people nervous. Perhaps you care less when someone tells you that they hated the post you wrote on your personal blog about your cats, but when someone is knocking your brand, or worse, a brand for whom your services have been contracted, it takes a strong stomach to let those comments ride. But trust me, it’s worth it. A few negative comments are not going to be the … Continue Reading

How did you start online? Geocities?

If you have ever had a web presence, what did you first use to go online? Many today use Facebook (which I think is an excellent place to start). Others start with a blog on Blogspot or WordPress. I think my first site was actually a regular HTML site I built using Adobe GoLive and hosted at work.

Do you remember Geocities? I forgot they were still around until I was reading Seven Wonders of The World (Wide Web) from MakeUseOf.com and they took me on a short stroll down memory lane. Maybe some of you old-schoolers will … Continue Reading

Customer Service Gone Great

Yesterday I saw two great examples from other blog posts about customer service done well.  One happened online, one happened offline. The principles are still the same.

The first was a very short post from Jake McKee about how Dell used Twitter to listen and respond.

The second was a great story from Matt Reece about how Whole Foods made a mistake but made great out of it.

In both brief examples we see something small but valuable happen – people working at companines who are willing to listen and make things right. They have systems in place and good people … Continue Reading

What Is Social Media Marketing? free eBook

I’m pleased to release a new eBook to you for free. This one is called What Is Social Media Marketing? and can be downloaded and distributed freely in PDF format from our eBook page.

In this eBook we talk about the basic styles of online communication: 

  • Online Community Groups
  • Communicating One-to-Many
  • Communicating Many-to-Many

We conclude with some motivation for being involved in social media marketing through a couple of case studies from the companies Dell and Zappos.

So help yourself to the free eBook What Is Social Media Marketing? and distribute it all you like. You’ll find it available in PDF … Continue Reading

Social Media Amplifies What Happens IRL

Tonight (Wed night) I will be participating in the first Ignite Orlando event. All presenters get 5 minutes to talk about anything they want. The title of my presentation is “Social Media Amplifies What Happens IRL” (in this case IRL = in real life, not Ireland – that would probably be a real interesting presentation!)

What I am hoping to communicate in that short amount of time is that social media (really any media) enhances a message.  This idea is something I think a lot of people just aren’t seeing … Continue Reading

Some Amazing Internet Stats

Recently the number of Internet users around the world passed the 1.5 Billion mark. I also hadn’t realized how close we are to 7 billion people in the world! That’s why the percentage of the global population online is less than 25% – that’s right, not even a quarter of the world is online! My gosh! If they aren’t online, how do they communicate!?!?!

World Internet Stats
source: InternetWorldStats.com

Did you notice the populations and percentages from each global region? Asia has the most online but North America has most … Continue Reading