Orangejack

One of the great things about RSS feeds is there really isn’t any spam – you sign up for what you want. It’s better than email in that way because if they do happen to spam, you just unsubscribe and it’s done.

But a week or so ago Google Reader decided to become more “social” in letting you follow other people’s shared items AND for others to invite you to follow theirs. To decide if you want to subscribe to them, you can preview their feed.  And today I got spammed this way.

Google better get a handle on this … Continue Reading

A few weeks ago I gave a short presentation to a networking group in Orlando called Coffee Club. I want to share my outline with you here as well.

10 Essential Steps to Developing Your Social Media Strategy

1. Understand communication channels change – Landmark changes include the print press, telephone, television, and radio. Web communication channels are a microcosm of the broad changes.
2. Set a goal – If you don’t know what you want to do, don’t start doing it.
3. Know your audience – Where are they online? How do they like to receive … Continue Reading
   

Too funny! Video below, more from Mashable.

YouTube – Letterman – Kevin Spacey Tweets with Dave

By the way, if you thnk it’s impressive Kevin Spacey has “over 800,000 followers”, realize he’s not even in the top 100 for most Twitter follers (per Twittholic).

Every exchange or transaction we make has some level of trust involved. The conversations we have with people is rooted in a trust of truth-telling. The transactions we make involve levels of trust with cash (In God We Trust) and credit (trust money is left to borrow!). The recommendations we make to each other are rooted in trust as well; the greater the depth of trust of the source, the more likely we’ll follow through on that recommendation.

Andy Beal, the Marketing Pilgrim, shared a couple of interesting studies about trust in advertising mediums. Here are two charts published:… Continue Reading

Facebook Pages are great ways to get your brand on Facebook. It’s a better solution for exetnding your brand into Facebook when compared to having a profile or using Facebook Groups. In short, the advantage of using a Page vs a Group are:

1. Facebook Pages are public outside of Facebook (Google can find it)
2. Facebook Groups are private inside Facebook (only Facebook people see Groups)
3. To join a Facebook Page, you become a Fan. Updates from the Page are pushed into fan’s News Feed.
4. To join a … Continue Reading
   

You may know that in order for us to keep the overhead low at Orangejack LLC, we work out of our home office. It serves us well in that our roles with all of our clients has not been limited to geography.

On July 30 our home office is relocating from Orlando, Florida to Northern Virginia. We do not anticipate any reason why our working relationship should change so we are looking forward to serving you from a new location! … Continue Reading

I’m a big fan of FriendFeed for several reasons, but one thing I really like about it is the ability to set up lists and groups to help me manage the folks I follow.

Steve Rubel wrote last week about Five Fantastic Friendfeed Filters for Flow and I agree with him on it. On the left you’ll see a screenshot of the lists and groups I’m currently using.

There are 2 significant differences in lists and groups on FriendFeed: 1. Lists are … Continue Reading

Last week I mentioned Search Engine Optimization (SEO) and said I would post more about it as it’s really been fresh on my mind lately.  Though SEO is a marketing discipline, there are some governing principles we can follow.  Below is meant to be more high-level and hopefully written in a way that you will have a better understanding of what SEO is all about.

OVERVIEW
When someone performs a search on Google.com, the visitor expects and receives great results. That is why Google has been the dominant search engine … Continue Reading

If you are already familiar with RSS and use it, this post is not for you. Check out the sidebars for other things to do for now. This is for people who do not use or understand the idea of subscribing to websites but want to learn.

You’ll notice here at Orangejack, we offer several ways to subscribe to us, including RSS. Let’s get the irrelevant stuff out of the way first. RSS is short for Really Simple Syndication. All that means is that there are agreed-upon … Continue Reading

If you have visited orangejack.com lately, you noticed we have a new look with new functionality. If you haven’t visited the site (I’m talking to the subscribers here), please stop by and give us your thoughts!

Websites are always a work in progress which is one thing that separates it from print media. So you’ll continue to see subtle and sometimes not-so-subtle changes on the site from time to time. I don’t mind living those tweaks out in front of you live like this.

We’re excited about … Continue Reading