Orangejack

Last week I mentioned Search Engine Optimization (SEO) and said I would post more about it as it’s really been fresh on my mind lately.  Though SEO is a marketing discipline, there are some governing principles we can follow.  Below is meant to be more high-level and hopefully written in a way that you will have a better understanding of what SEO is all about.

OVERVIEW
When someone performs a search on Google.com, the visitor expects and receives great results. That is why Google has been the dominant search engine … Continue Reading

I’m pleased to release a new eBook to you for free. This one is called What Is Social Media Marketing? and can be downloaded and distributed freely in PDF format from our eBook page.

In this eBook we talk about the basic styles of online communication: 

• Online Community Groups
• Communicating One-to-Many
• Communicating Many-to-Many

We conclude with some motivation for being involved in social media marketing through a couple of case studies from the companies Dell and Zappos.

So help yourself to the free eBook What Is Social Media Marketing? and distribute it all you like. You’ll find it available in PDF … Continue Reading

Editor’s Note: This article was written by Rob Williams of Orangejack LLC for the Florida Nurses Association. You are welcome to use this article in it’s entirity for your own publication with proper attribution including a link to orangejack.com.

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It has never been easier than it is today to have a personal online presence. Websites like MySpace, Facebook, blogs, and all sorts of other social sites allow anyone to easily share and publish anything online. People are uploading videos to YouTube.com, sharing photos on Flickr.com, and finding interesting … Continue Reading

Are you new to social media but don’t know where to start?  We can help.

We have just published a free eBook: Getting Started with Social Media. This eBook is written as a guide or checklist to get yourself or your small business started with social media.  This is your starting point.  Also included is a handy chart you can print and use to fill in your various social media profile information to have on file.

Please head over to our eBook page (we hope to have more there in the future!) to download, read, and distribute the eBook … Continue Reading

There are all types of websites and many different ways to evaluate if a site is “good” or not. It’s a subjective idea that can be measured objectively. But measurements only work if you know what you are aiming for.
A good website balances between visitors finding what visitors are looking for and visitors finding what authors want visitors to find.
The following components give you the path to begin your plan for building a “good” website.

Audience
Identifying your web audience is crucial to almost every decision you make for the site. The more focused and narrow the audience is … Continue Reading

Google is the most popular search engine on the Internet. But you probably didn’t need me to tell you that. According to April 2008 stats, Google is used by about 60% of US Internet searches (Yahoo is #2 around 20% and MSN around 10%, AOL and Ask are about 5% each). They maintain their huge lead because they return the most relevant results for a search. If they didn’t, we’d use a different search engine. So how does Google do it? … Continue Reading