Orangejack LLC

Within the last 6 months, Delta Airlines released a new in-flight safety video. Although it’s better than the previous one, it’s still the video they show to several millions of people and is ignored by most of those millions on the plane.

However, Delta did something interesting when their new video was ready: they put it on YouTube. Within half a year it’s been viewed over 1 Million times and has over 1200 comments.

They announced it on the Delta Blog then gave us a little behind the scenes for how they produced the film.

If you haven’t flown Delta lately you probably haven’t seen it so I placed it at the top of this post. Posting a video they already created on YouTube got 1 million extra views — and it took all of a couple of minutes to plant the viral seeds. Here’s the question for you: what can you do take something seemingly mundane, spice it up, and see if you can create some buzz? .

When coming up with an ad campaign for FedEx Kinko’s, the innovative minds at advertising agency BBDO were inspired by the streets of New York. The agency installed oversized bottles of correction fluid, highlighters, and, in one case, an office lamp, on the city’s busy thoroughfares for a couple of days earlier this year.

Plenty more from Toxel.com’s 24 Unforgettable Advertisements.

A bit of a different post today — it’s for listening, not reading! I’ve been playing with a service called Utterz where you call a phone number then talk. I call and it records and sends it to my Utterz profile.

So yesterday I was driving and wanted to share with you the intensity of billboard advertisement in a stretch of the Beach Line from the Orlando airport out towards the attractions. Listen below…

Orlando Billboard Marketing

Brilliant marketing idea

I found this posting the other day on a job board.  Someone needs some social media marketing press so they want to hire someone to “write authentic comments” on blogs.  I’ve highlighted the parts that make this so ironic.

Right.  Not the way you want be online and authentic.  You really don’t have to pay someone to write inauthentic comments and tell them to make sure it’s all positive if you have a good video.

Comments on a blog should contribute to the conversation, not be abused.

There are certainly many options to advertising your website.  This is one way Google does it in Russia: Google Spending $250k/month On Outdoor Ads In Russia