Orangejack

Every exchange or transaction we make has some level of trust involved. The conversations we have with people is rooted in a trust of truth-telling. The transactions we make involve levels of trust with cash (In God We Trust) and credit (trust money is left to borrow!). The recommendations we make to each other are rooted in trust as well; the greater the depth of trust of the source, the more likely we’ll follow through on that recommendation.

Andy Beal, the Marketing Pilgrim, shared a couple of interesting studies about trust in advertising mediums. Here are two charts published:… Continue Reading

Last week I mentioned Search Engine Optimization (SEO) and said I would post more about it as it’s really been fresh on my mind lately.  Though SEO is a marketing discipline, there are some governing principles we can follow.  Below is meant to be more high-level and hopefully written in a way that you will have a better understanding of what SEO is all about.

OVERVIEW
When someone performs a search on Google.com, the visitor expects and receives great results. That is why Google has been the dominant search engine … Continue Reading

Search Engine Optimization. I’ve been looking at it with fresh eyes lately and plan to say more about it in a later post, but as I was doing some homework, I found something really interesting.

I was logged into Google and did a search for the word “the” in an attempt to determine about how many websites Google knows about. I was impressed with the results but for some reason I did it again when I wasn’t logged into Google – and the results were different! These screenshots prove it, but how did Google know to rank Colbert #2 for me?… Continue Reading

You may have seen services that will submit your website to hundreds of search engines. Some do it for free while others charge you.

Before you do that, stop and ask yourself a simple question: can you think of more than six?

I’m here to tell you that you don’t need to do that. Truth is, Google is the dominant search engine and if they know about you chances are everyone else will. But do you even need to tell Google you exist? Not really. If a site Google already knows about links to you, Google will find you.

However, it’s not a … Continue Reading

Olivier Blanchard was invited by the folks of Brains On Fire to attend a unique ‘meeting of the minds’ called FIRE Sessions this week.  It looked like a fantasic time as Olivier wrote up some great recaps that are all worth reading. 

Just reading through Olivier’s posts and photos, I’m inspired.  In case you don’t have the time to read the posts (and you should make the time), let me share a few photos Olivier took that are my takeaways (all from Geno Church presentations):

… Continue Reading

I’ve been enjoying the video series “Whiteboard Friday” hosted by Rand Fishkin from SEOmoz. Recently two videos were posted about what good links are and how to get them. As you know, links are important to how Google works.

I thought they were quite helpful so I’m posting them here for you to check out. He’s got some good perspective on links and even how it relates to social media.

SEOmoz Whiteboard Friday – Dude, Your Links Kinda … Continue Reading

Nick Pitsch is working towards a Management degree and is taking “Marketing for Managers” as a required course for his degree.  He had an assignment to interview a marketing professional and was referred to me.  It was fun doing this interview with him.  His writeup was nice (I’m sure he’ll get an A+ for it!) and he agreed to allow me to share part of the interview with you.  I share it with you in hopes you might catch some of my vision for Internet strategy as it pertains to marketing.
Mr. Rob Williams is the owner of Orangejack.com.  He … Continue Reading

I was reading today about The Disconnect in PPC vs. SEO Spending on the SEOmoz blog and found a very interesting conclusion:
Conclusions: SEO drives 75%+ of all search traffic, yet garners less than 15% of marketing budgets for SEM campaigns. PPC receives less than 25% of all search traffic, yet earns 80%+ of SEM campaign budgets.
If you’re unfamiliar with what SEO, PPC, and SEM are, let me quickly explain:

• SEO = Search Engine Optimization. It’s the marketing disciple of how to get websites to show up high in the search engines’ organic listings (that’s the normal search results you use … Continue Reading
  

YouTube – Delta’s New In-flight Safety Video

Within the last 6 months, Delta Airlines released a new in-flight safety video. Although it’s better than the previous one, it’s still the video they show to several millions of people and is ignored by most of those millions on the plane.

However, Delta did something interesting when their new video was ready: they put it on YouTube. Within half a year it’s been viewed over 1 Million times and has over 1200 comments.

They announced it on the … Continue Reading

When coming up with an ad campaign for FedEx Kinko’s, the innovative minds at advertising agency BBDO were inspired by the streets of New York. The agency installed oversized bottles of correction fluid, highlighters, and, in one case, an office lamp, on the city’s busy thoroughfares for a couple of days earlier this year.
Plenty more from Toxel.com’s 24 Unforgettable Advertisements.