Orangejack

A few weeks ago I gave a presentation at the Orlando Marketing Bootcamp series on Social Networking. Below is the PowerPoint used. I was speaking to about a dozen small business owners/entrepreneurs.

Social NetworkingView more presentations from Rob Williams.
SlideShare – Social Networking by Orangejack

One of the interesting things that happened was right after the presentation, I went to lunch at Bojangle’s and noticed on the placemat was … Continue Reading

A few weeks ago I gave a short presentation to a networking group in Orlando called Coffee Club. I want to share my outline with you here as well.

10 Essential Steps to Developing Your Social Media Strategy

1. Understand communication channels change – Landmark changes include the print press, telephone, television, and radio. Web communication channels are a microcosm of the broad changes.
2. Set a goal – If you don’t know what you want to do, don’t start doing it.
3. Know your audience – Where are they online? How do they like to receive … Continue Reading
   

Tonight (Wed night) I will be participating in the first Ignite Orlando event. All presenters get 5 minutes to talk about anything they want. The title of my presentation is “Social Media Amplifies What Happens IRL” (in this case IRL = in real life, not Ireland – that would probably be a real interesting presentation!)

What I am hoping to communicate in that short amount of time is that social media (really any media) enhances a message.  This idea is something I think a lot of people just aren’t seeing … Continue Reading

I made a few slight changes to my free eBook: Getting Started with Social Media (PDF)

Please feel free to download and freely distribute the eBook. You can access it from the Orangejack eBook page.
updated Jan 2009: This eBook is written as a guide or checklist to get yourself or your small business started with social media. This is your starting point. Also included is a handy chart you can print and use to fill in your various social media profile information to have on file.

When you are done, you may want to check out more … Continue Reading

Robert Croll is a professor at Full Sail University here in Orlando teaching Internet Marketing.  Last week I sat down with Robert to create a short audio interview as part of his course.  His students get to listen to me answer some of Robert’s questions like:

• What are some examples of orginizations who have used social media effectively?
• What has and will work with social media marketing for small businesses?
• How effective is it for companies to monitor and respond to others online (both postive and negative)?
• What is my opinoin on the effectiveness of Facebook advertisements?
• What is the future for businesses in … Continue Reading
  

On Tuesday Rob presented Social Media Basics at the Doterati Social Media Breakfast. In 20 minutes he did a great job of explaining Social Media, the different tools available, and why Social Media is important personally and professionally. While there are many social media tools available Rob focused on the more well known tools. And as usual he brought humor to the presentation! There is never a dull talk from Rob.

On his personal blog Rob posted a video created by Greg Pollack about the event that is worth watching…. Continue Reading

Wow!  I almost forgot to let you know that Tuesday morning I’ll be presenting Social Media Basics at the first event for doterati at the Social Media Breakfast.

I have been invited to give a short presentation this Thursday, Aug 28, at Coffee Club Orlando.  I’ve attended this local networking event a couple times each month most of the year.  It has become my favorite local networking event because it’s a great place to meet and talk with other small business owners in Orlando.

This week I’ll be talking about “Social Media and You”.  If you are in the area, why don’t you stop by?  There are usually anywhere from 60-100 folks there every week.

And besides, if … Continue Reading