History of the Internet
History of the Internet from PICOL on Vimeo.
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Rob’s Recommendations – The Word of Mouth Manual: Volume II
Earlier this week a book was released called The Word of Mouth Manual: Volume II by Dave Balter. I finished it this morning and I have to say that it was a good read. If you are looking for examples of how Word of Mouth has worked for various companies and individuals, it’s worth the read.
One of the more compelling stories that I enjoyed was that of Casey Kasem. He was the first to capatialize and catapult the idea of a … Continue Reading
Meatball Sundae: Is Your Marketing out of Sync?
I finished a great book earlier this week that I think you might benefit from. It’s from one of my favorite authors, marketers, and thinkers of our day, Seth Godin. The book has quite the title: Meatball Sundae: Is Your Marketing out of Sync? I certainly had a few stares and curious looks as I carried it around.
But the book is great for anyone wanting to learn about Social Media and what new marketing looks like. Marketing changes and Seth’s premise is that … Continue Reading
