I was reading today about The Disconnect in PPC vs. SEO Spending on the SEOmoz blog and found a very interesting conclusion:
Conclusions: SEO drives 75%+ of all search traffic, yet garners less than 15% of marketing budgets for SEM campaigns. PPC receives less than 25% of all search traffic, yet earns 80%+ of SEM campaign budgets.
If you’re unfamiliar with what SEO, PPC, and SEM are, let me quickly explain:
- SEO = Search Engine Optimization. It’s the marketing disciple of how to get websites to show up high in the search engines’ organic listings (that’s the normal search results you use …