Orangejack

I was reading today about The Disconnect in PPC vs. SEO Spending on the SEOmoz blog and found a very interesting conclusion:
Conclusions: SEO drives 75%+ of all search traffic, yet garners less than 15% of marketing budgets for SEM campaigns. PPC receives less than 25% of all search traffic, yet earns 80%+ of SEM campaign budgets.
If you’re unfamiliar with what SEO, PPC, and SEM are, let me quickly explain:

• SEO = Search Engine Optimization. It’s the marketing disciple of how to get websites to show up high in the search engines’ organic listings (that’s the normal search results you use … Continue Reading
  

The following is taken from an email I recently wrote and I liked it so much I wanted to share it with you too:
In basic economy, the role of marketing is to connect a service or product with a person who needs or wants that offering. Over time the way marketers share the offerings has changed.

The best example of this is with television commercials. In the 1940s and 50s the actors on the show would talk to the viewing audience … Continue Reading

April 1, 2008

On a day known for jokes, Orangejack LLC is opening it’s doors for business today. However, today’s announcement is no joke.

Owned and operated by Rob Williams and his wife Patricia Santiago Williams, Orangejack LLC is positioned to solve your Internet needs.

Businesses today face several unknowns with their Internet communications and online presence. Questions of getting better visibility of their website, interacting and treating visitors well, accomplishing goals, and understanding how to use the web better are being asked daily by those wanting to be influential on the web.

Specializing in developing … Continue Reading

In the late 1990′s the mantra was “If we build a website they will come”. That’s no longer true.

In the late 2000′s the mantra was “We need a blog”. That’s not necessarily true.

What should have been and always will be the best mantra is “Without an Internet strategy, our online presence will fail to be effective.”

There are a lot of ways to build an online presence. Traditional websites, blogs, micro-sites, micro-blogs, portals, relational hubs, e-commerce, collaboration sites, you name it! Today there are so many tools at our disposal that it can be difficult to be … Continue Reading