Orangejack

I’ve had as least one twitter account for over 2 years now. I now have 4 accounts that I keep up with with different strategies for different purposes. This post is almost like a case study of these accounts since I use each one for a different reason. Hopefully you’ll also get new ideas of how you can use Twitter as well.

@orangejack – my personal account

Started: June 2, 2007
Purpose: Personal account sharing things about me and interesting items I find online. Main account for interacting … Continue Reading

A few weeks ago I gave a short presentation to a networking group in Orlando called Coffee Club. I want to share my outline with you here as well.

10 Essential Steps to Developing Your Social Media Strategy

1. Understand communication channels change – Landmark changes include the print press, telephone, television, and radio. Web communication channels are a microcosm of the broad changes.
2. Set a goal – If you don’t know what you want to do, don’t start doing it.
3. Know your audience – Where are they online? How do they like to receive … Continue Reading
   

Facebook Pages are great ways to get your brand on Facebook. It’s a better solution for exetnding your brand into Facebook when compared to having a profile or using Facebook Groups. In short, the advantage of using a Page vs a Group are:

1. Facebook Pages are public outside of Facebook (Google can find it)
2. Facebook Groups are private inside Facebook (only Facebook people see Groups)
3. To join a Facebook Page, you become a Fan. Updates from the Page are pushed into fan’s News Feed.
4. To join a … Continue Reading
   

Welcome to Orangejack, home to Web Strategist Rob Williams and Graphic Communicator Patricia Williams.

… Continue Reading

Olivier Blanchard was invited by the folks of Brains On Fire to attend a unique ‘meeting of the minds’ called FIRE Sessions this week.  It looked like a fantasic time as Olivier wrote up some great recaps that are all worth reading. 

Just reading through Olivier’s posts and photos, I’m inspired.  In case you don’t have the time to read the posts (and you should make the time), let me share a few photos Olivier took that are my takeaways (all from Geno Church presentations):

… Continue Reading

There’s been a lot of great content online lately and I thought I’d just take a moment to share some of the highlights…

• How To Handle Negative Blog Comments: “Negative comments make people nervous. Perhaps you care less when someone tells you that they hated the post you wrote on your personal blog about your cats, but when someone is knocking your brand, or worse, a brand for whom your services have been contracted, it takes a strong stomach to let those comments ride. But trust me, it’s worth it. A few negative comments are not going to be the … Continue Reading
  

Pew Internet & American Life Project released a report Feb 12: Twitter and status updating.  Some really interesting numbers and demographics came out of it (that shouldn’t be all that surprising):

Growth of Microblogging American Adults 

• 6% in May 2008  (used Twitter, status updates, etc)
• 9% in November 2008
• 11% in December 2008

Ages of People Using Twitter

• 19% online adults aged 18-24 (use Twitter, status updates, etc)
• 20% online adults aged 25-34
• 10% online adults aged 35-44
• 5% or less for online adults over 45

Median ages for some social media sites:

• 26 years old for Facebook
• 27 years … Continue Reading
  

I couldn’t put it better myself so I’ll just quote from this article: Smashing Magazine: 10 Harsh Truths About Corporate Websites:
5. You Are Wasting Money On Social Networking

I find it encouraging that website managers increasingly recognize that a Web strategy is more than running a website. They are beginning to use tools such as Twitter, Facebook and YouTube to increase their reach and engage with new audiences. However, although they are using these tools, too often they do so ineffectively. Tweeting on a corporate account or posting sales demonstrations on YouTube misses the essence of social networking.
Social networking is … Continue Reading

Nick Pitsch is working towards a Management degree and is taking “Marketing for Managers” as a required course for his degree.  He had an assignment to interview a marketing professional and was referred to me.  It was fun doing this interview with him.  His writeup was nice (I’m sure he’ll get an A+ for it!) and he agreed to allow me to share part of the interview with you.  I share it with you in hopes you might catch some of my vision for Internet strategy as it pertains to marketing.
Mr. Rob Williams is the owner of Orangejack.com.  He … Continue Reading

I was reading today about The Disconnect in PPC vs. SEO Spending on the SEOmoz blog and found a very interesting conclusion:
Conclusions: SEO drives 75%+ of all search traffic, yet garners less than 15% of marketing budgets for SEM campaigns. PPC receives less than 25% of all search traffic, yet earns 80%+ of SEM campaign budgets.
If you’re unfamiliar with what SEO, PPC, and SEM are, let me quickly explain:

• SEO = Search Engine Optimization. It’s the marketing disciple of how to get websites to show up high in the search engines’ organic listings (that’s the normal search results you use … Continue Reading