* You are viewing the archive for the ‘thoughts’ Category
A few weeks ago I gave a presentation at the Orlando Marketing Bootcamp series on Social Networking. Below is the PowerPoint used. I was speaking to about a dozen small business owners/entrepreneurs.
Social NetworkingView more presentations from Rob Williams.
SlideShare – Social Networking by Orangejack
One of the interesting things that happened was right after the presentation, I went to lunch at Bojangle’s and noticed on the placemat was … Continue Reading
One of the great things about RSS feeds is there really isn’t any spam – you sign up for what you want. It’s better than email in that way because if they do happen to spam, you just unsubscribe and it’s done.
But a week or so ago Google Reader decided to become more “social” in letting you follow other people’s shared items AND for others to invite you to follow theirs. To decide if you want to subscribe to them, you can preview their feed. And today I got spammed this way.
Google better get a handle on this … Continue Reading
Every exchange or transaction we make has some level of trust involved. The conversations we have with people is rooted in a trust of truth-telling. The transactions we make involve levels of trust with cash (In God We Trust) and credit (trust money is left to borrow!). The recommendations we make to each other are rooted in trust as well; the greater the depth of trust of the source, the more likely we’ll follow through on that recommendation.
Andy Beal, the Marketing Pilgrim, shared a couple of interesting studies about trust in advertising mediums. Here are two charts published:… Continue Reading
I realize this is the second post in a row about the role new media has played in reporting current events compared to old media, but I’ve watched a couple of videos (below), pondered the topic more, and feel like this issue is moving from “interesting” to “important”.
At issue is the time lag between a breaking news event happening and how long it takes old media (traditional news outlets or main stream media) to report it. Compare that to how fast user-generated content and social media networks report these events. Normally I just find it interesting because I think, “of … Continue Reading
Recently I’ve been running across several concepts and ideas that I’ve tried to learn or figure out ways to accomplish the crazy.
Facebook Pages are interesting because I’m not sure even Facebook knows how they should work. I’ve been playing with the Orangejack Facebook Page and have watched Facebook change and improve aspects of it. Some of the items I’ve noticed or figured out within the last month or so since I opened my page are:
Social Networks are big. How popular have social networks become? Social Nets and Blogs More Popular Than E-Mail!
Facebook is the current leader in social media life. It recently passed MySpace as the most visited social media site. For comparison, I put also included Digg, LinkedIN, and Twitter on the graph below…
One of the reasons they keep growing is that they keep making changes to who gets to be in the community, what they can do, and how they interact with the site and others. They don’t always … Continue Reading
Yesterday I saw two great examples from other blog posts about customer service done well. One happened online, one happened offline. The principles are still the same.
The first was a very short post from Jake McKee about how Dell used Twitter to listen and respond.
The second was a great story from Matt Reece about how Whole Foods made a mistake but made great out of it.
In both brief examples we see something small but valuable happen – people working at companines who are willing to listen and make things right. They have systems in place and good people … Continue Reading
Recently the number of Internet users around the world passed the 1.5 Billion mark. I also hadn’t realized how close we are to 7 billion people in the world! That’s why the percentage of the global population online is less than 25% – that’s right, not even a quarter of the world is online! My gosh! If they aren’t online, how do they communicate!?!?!
source: InternetWorldStats.com
Did you notice the populations and percentages from each global region? Asia has the most online but North America has most … Continue Reading
If you haven’t heard all the hub-bub this week about how Facebook has changed their Terms of Service, then let me point you to an article from The Consumerist: Facebook’s New Terms Of Service: “We Can Do Anything We Want With Your Content. Forever.”
Another great recap of what’s going on was provided by Ignite Social Media’s article All Your Face Are Belong To Us – Facebook’s Terms of Service.
In short, if you publish anything to Facebook, they have the right to keep that content and use it as they please.
And this … Continue Reading
Last week I attended several events where at least one issue has come up over and over and it’s in regards to how businesses and people interact with each other. B2B and B2C are really P2P. Translated: Business to business and business to customer are really people to people interactions. I’ve bolded these themes from my notes from these events.
First was an Atlanta conference called SoCon’09.
It was a gathering of about 325 folks, mostly in the area, who all are either social media practitioners or want … Continue Reading
