Orangejack LLC

There are different approaches to creating an effective plan for a website. Though there is a lot more to it than what is below, I thought I’d provide a short exercise you can try by working through the “Five Ws (and one H)” questions:

Who?
Who do you want to come to your website? Research as much as you can and visualize your typical visitor.

What?
What do you want your visitors to do when they come to the site?  Make that goal easy for the visitor to complete.

When?
When and how often do you expect visitors to come to the site? Come up with a plan to offer updated content or offer a notification to visitors.

Where?
Where will your site live online? Make sure that your web address is easy to find and remember.

Why?
Why are you creating a website in the first place? Make sure that it makes sense for you to use this medium to interact with your audience.

How?
How will you get your audience to your site? Keep your marketing, design, and strategic plans integrated for effectiveness.

While I’m getting orangejack.com all situated, I wanted to introduce a new website in the ‘orangejack network of websites ™’: 170spoons.com.

Many of you are familiar enough with your computer and the internet to do things like check email, use Google, and create a spreadsheet. However, I’m convinced that many of you don’t know how to use your computer to be more effective in your every day life. My goal is to help you streamline your life by taking advantage of technology…Just a little know-how, a little motivation, and a relationship is all you need.

I’m excited to bring you this new website. Officially launched on February 29, about 500 people came to check it out! So far I’ve covered organizing your documents and getting online better.

So please stop by for your new resource for tips, tools, and tutorials for technology. And when you’re there, say hello in a comment and subscribe to be notified of new entries.