YouTube – Delta’s New In-flight Safety Video
Within the last 6 months, Delta Airlines released a new in-flight safety video. Although it’s better than the previous one, it’s still the video they show to several millions of people and is ignored by most of those millions on the plane.
However, Delta did something interesting when their new video was ready: they put it on YouTube. Within half a year it’s been viewed over 1 Million times and has over 1200 comments.
They announced it on the Delta Blog then gave us a little behind the scenes for how they produced the film.
If you haven’t flown Delta lately you probably haven’t seen it so I placed it at the top of this post. Posting a video they already created on YouTube got 1 million extra views — and it took all of a couple of minutes to plant the viral seeds. Here’s the question for you: what can you do take something seemingly mundane, spice it up, and see if you can create some buzz? .
