In the late 1990′s the mantra was “If we build a website they will come”. That’s no longer true.
In the late 2000′s the mantra was “We need a blog”. That’s not necessarily true.
What should have been and always will be the best mantra is “Without an Internet strategy, our online presence will fail to be effective.”
There are a lot of ways to build an online presence. Traditional websites, blogs, micro-sites, micro-blogs, portals, relational hubs, e-commerce, collaboration sites, you name it! Today there are so many tools at our disposal that it can be difficult to be truly effective online.
We stay on the cutting edge of web technologies. We’ve been interacting with people in chatrooms since 1995, building websites since 1999, web marketing since 2002, blogging since 2004, and using other interactive tools such as Facebook, Flickr, and Twitter over the last few years.
These experiences have taught one very valuable lesson: We need an Internet strategy to be effective and accomplish our goals.
Building an effective online presence requires many puzzle pieces all tied together by an overall strategy. We can help you develop a strategy so that you can be more effective accomplishing your business goals.