The following is taken from an email I recently wrote and I liked it so much I wanted to share it with you too:
In basic economy, the role of marketing is to connect a service or product with a person who needs or wants that offering. Over time the way marketers share the offerings has changed.
The best example of this is with television commercials. In the 1940s and 50s the actors on the show would talk to the viewing audience to pitch a product. Soon marketers decided they’d rather control the message with more creative aspects. Today, TiVo has given the ability for viewers to completely skip the commercials. So how are marketers to respond to the changes in technology?
It takes a creative strategy to know how to reach your intended audience. Today people are connecting with each other online, creating social networks where they share their lives, thoughts, and opinions. So I believe the question is now about strategically creating a plan to reach them. They, in turn, will share with their networks. Internet technology has caught up in allowing people to return to word-of-mouth marketing.
I have six years of Internet marketing experience. Starting with traditional search engine optimization, I continued by moving down the social media path. I followed the principle of “go where your market is”. I learned by getting heavily involved in social networks such as Blogging, Facebook, LinkedIN, Flickr, and Twitter among others. Additionally I have created online communities for niche-oriented people. During this time I have traveled the world to train others about these opportunities.
I would love the opportunity to talk with you further about how the web has changed and the direction it is going. Leave a comment or feel free to connect with me.