Quick-Start Guide to a Website Plan
There are different approaches to creating an effective plan for a website. Though there is a lot more to it than what is below, I thought I’d provide a short exercise you can try by working through the “Five Ws (and one H)” questions:
Who do you want to come to your website? Research as much as you can and visualize your typical visitor.
What do you want your visitors to do when they come to the site? Make that goal easy for the visitor to complete.
When and how often do you expect visitors to come to the site? Come up with a plan to offer updated content or offer a notification to visitors.
Where will your site live online? Make sure that your web address is easy to find and remember.
Why are you creating a website in the first place? Make sure that it makes sense for you to use this medium to interact with your audience.
How will you get your audience to your site? Keep your marketing, design, and strategic plans integrated for effectiveness.