One of our favorite TV shows is The Deadliest Catch on Discovery Channel. It’s a show about several crab boat captains in Alaska’s Bearing Sea as they go out fishing for crab (or is that just crabbing?).
It’s a fascinating show to watch mostly because I never expected to see real compelling stories of crabbers. Boy was I wrong!
All that to say that tonight I watched a video of Captian Sig talking about how all the boats are competing but they are a tight community. He also talks about the viral effect of how popular the show has become.
Folks, I submit to you that if you take what Capt Sig says and apply it to the web, you have a fine example of what social media is all about.
Oh, did I mention I got to meet Capt Sig at EPCOT earlier this week? Cool.

July 28th, 2008 at 9:15 am
Did you get any free samples?
July 28th, 2008 at 9:19 am