You can’t do social media marketing if you’re not going to be social in the different medias.
Social media is a great way to communicate with a lot of like-minded people. There’s a reason the early mega-networks like MySpace and Facebook call your connections “Friends”.
Sure you can use different social media websites for marketing but the key to it all is first being social. If you approach these communities as a marketer first, you will be seen as inauthentic and wanting to sell something. However, if you approach it as a social human who wants to interact in life and participate in the conversation, you stand a greater chance of success.
So if you want to enter into social media marketing, please remember that the key word in the phrase is social.
